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Jane Davidson
The Veterinary Nurse, Vol. 8, Iss. 7, 25 Sep 2017, pp 403 - 407

With recruitment, returning to work and retention being key to the future of veterinary nursing what are the issues that are common across all these areas? What they wear gives veterinary nurses limited visibility in their role. There is also the lack of a media image that reinforces the veterinary nurse skills base and a lack of veterinary nursing presence in the financial aspect of both business and client relations. These factors all contribute to a role that is hard for people to visualise and define. In part one of this two part series the uniform and presentation of a veterinary nurse is examined including looking at all the aspects that present a professional image. The impact of the television image on veterinary nursing visibility is reviewed and set in the context with the history of the nursing image.

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