Social media as a tool for improving client communication

Rebecca Knight
Monday, February 2, 2015

Aim:To gain an insight into why clients use social media to connect with their veterinary practice and what practices can do to make their social media sites as engaging as possible for their clients.Method:This study, carried out as a final year research project at the University of Bristol, used a questionnaire to approach pet owners on web forums. This was used to establish client opinions on social media use by veterinary practices and what clients require from their veterinary practice when using social media.Results:This study identified a set of clients who were generally positive towards social media use and were keen to interact with their veterinary practice using social media. These clients had a particular interest in practice news and a clear view of how they expected their practice to use social media. The data obtained from this study were used to recommend ways in which practices can develop their social media strategy to best suit clients' needs.

Social media as a tool for improving client communication
Social media as a tool for improving client communication

Subscribe to get full access to The Veterinary Nurse

Thank you for vising The Veterinary nurse and reading our archive of expert clinical content. If you would like to read more from the leading peer-reviewed journal for veterinary nurses, you can start your subscription today for just £26.

Subscribing will enable you to:

  • Stay up-to-date with current thinking and best practice in veterinary medicine
  • Enhance your knowledge and understanding of all key clinical topics
  • Achieve the mandatory requirement of 45 hours' documented CPD over a three-year period
Subscribe now

Already registered? - Sign in here

Keep up to date with The Veterinary Nurse!

Sign up to The Veterinary Nurse's regular newsletters and keep up-to-date with the very latest clinical research and CPD we publish each month.