Social media as a tool for improving client communication
Monday, February 2, 2015
Aim:To gain an insight into why clients use social media to connect with their veterinary practice and what practices can do to make their social media sites as engaging as possible for their clients.Method:This study, carried out as a final year research project at the University of Bristol, used a questionnaire to approach pet owners on web forums. This was used to establish client opinions on social media use by veterinary practices and what clients require from their veterinary practice when using social media.Results:This study identified a set of clients who were generally positive towards social media use and were keen to interact with their veterinary practice using social media. These clients had a particular interest in practice news and a clear view of how they expected their practice to use social media. The data obtained from this study were used to recommend ways in which practices can develop their social media strategy to best suit clients' needs.
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