Figure 3. A social media profile is like a stand at a farmer's market — showcasing the practice, fostering interest, providing what people need, and making visitors want to come back.

Developing a social media profile for a veterinary practice

Before developing a presence in social media it is useful to establish a plan to ensure consistency and the best outcome. The practice should be looking to outline ways of building and growing a loyal...

Figure 2. Social media engagement extends far wider than just the few people that are advocates for the business.

Why social media should be part of every practice's toolkit

Social media is a term that most of people are familiar with and often the first thing that comes to mind when thinking of social media is Facebook, and rightly so for Facebook has vastly more users...

Building a veterinary practice brand

Brands first became important in the USA well over a century ago and were a method by which companies selling similar goods could differentiate their own offerings from those of their competitors...