The role of social media in promoting organised dog fighting

A content review of videos on three social media platforms (YouTube, Facebook, Instagram) was conducted between the 1 and 18 September 2020. These social media platforms were used because of their...

A preliminary study investigating the use of rabbit-related Facebook groups in relation to rabbit health information

A survey was developed consisting of three sections including: i) general FB and FB rabbit group use (e.g. frequency of use and reason for joining FB rabbit groups); ii) receiving of rabbit health...

Social media as a tool for improving client communication

Warren (2012) states that the average number of ‘online conversations’ per month relating to pets and veterinarians is 256 000. It is vitally important that veterinary practices become a part of this...

Figure 3. A social media profile is like a stand at a farmer's market — showcasing the practice, fostering interest, providing what people need, and making visitors want to come back.

Developing a social media profile for a veterinary practice

Before developing a presence in social media it is useful to establish a plan to ensure consistency and the best outcome. The practice should be looking to outline ways of building and growing a loyal...

Figure 2. Social media engagement extends far wider than just the few people that are advocates for the business.

Why social media should be part of every practice's toolkit

Social media is a term that most of people are familiar with and often the first thing that comes to mind when thinking of social media is Facebook, and rightly so for Facebook has vastly more users...

Establishing quality online presence for veterinary practices

In a literal sense, when talking about developing an online presence for veterinary practices we are talking about digital marketing (otherwise known as internet marketing or online marketing)....