Jennifer Hamlin

Consultant Editor, The Veterinary Nurse

Figure 3. A social media profile is like a stand at a farmer's market — showcasing the practice, fostering interest, providing what people need, and making visitors want to come back.
Communication

Developing a social media profile for a veterinary practice

Before developing a presence in social media it is useful to establish a plan to ensure consistency and the best outcome. The practice should be looking to outline ways of building and growing a loyal...