Nurses' views of pet owners: online pet health information

Lori Kogan, James A Oxley
Friday, October 2, 2020

Background Most research investigating online pet health information has focused on the views of veterinarians or clients with little attention given to the views of veterinary nurses. Aims To investigate the views of UK veterinary nurses in relation to pet owners’ use of online pet health information. Methods An anonymous online survey was distributed via social media platforms. Results Most respondents report thinking that less than half of their clients understand what they read about pet health online, yet the majority do not provide pet health website information to their clients. Conclusions Most responding veterinary nurses feel online pet health information has a negative impact on the client/veterinary nurse relationships. It is suggested that veterinary nurses take a proactive role via information prescriptions to guide information seeking behaviours of pet owners.

Table 1 Respondent demographics (n=152)
Table 1 Respondent demographics (n=152)

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