Change implementation in the veterinary practice
Abstract
Change is a necessity in any business including veterinary practice and as a result of this there is no shortage of research articles, management books and continuing professional development specifically devoted to the subject. However, despite all of the resources, major change initiatives often fail to reach the required goals, objectives and expectations. Darwin said, ‘It is not the strongest of the species who survive, not the most intelligent, but those who are the most adaptive to change’. So in order to be adaptive to change, managers need to know both the theory and practical application of change management. This article attempts to facilitate this by illustrating the key steps of change implementation.
There are many things that make the veterinary profession so richly rewarding to work in — the opportunity to work with like-minded people as part of a team, in a nurturing and supportive environment, and making a difference to both animal and human life. However, one of the best things about working in practice is the abundance of great ideas and positive energy that is always prevalent even in the most suppressed or depressed of working environments. Given the current poor economic climate, the frozen salaries and the increased cost of living, the owner in many practices may be faced with some tough decisions and difficult times; but give colleagues the slightest window of opportunity such as ‘what do you think?’ and this inevitably releases plenty of smart, bright, realistic and often achievable ideas.
‘It is not the strongest of the species who survive, not the most intelligent, but those who are the most adaptive to change.’
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